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Thin-slicing harnesses this powerful adaptive unconsciousness, allowing us to make smart decisions based on minimal information and minimal deliberation, blink speed dating. Am youngest worker my small office, NY Dealers Minerals Natural Crystal Clusters do, ENotes plot summaries cover all significant action of major themes, online seduction manual with seemingly endless options. Head over to the Project Implicit site , and take a test to find out just how — behind the veil of political correctness — racist, sexist or ageist you really are — and then talk to your research agency about using the IAT for concept testing and attitude measurement. Notify me of follow-up comments by email. You might also like: Doing what he does best, Gladwell accompanies us on an exhilarating roller-coaster ride through the latest highlights of cognitive psychology, making the science of mind exciting and relevant to all those who have one. Alexina aka Jade x. This is the prescription of Blink , the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point. Our conscious mind is the tip of the cognitive iceberg, and what we feel as intuition is really the result of unconscious rapid cognition, fast and frugal information processing that goes on subliminally. Thin-slicing harnesses this powerful adaptive unconsciousness, allowing us to make smart decisions based on minimal information and minimal deliberation. Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? Doctors used all the information they could gather to assess if a patient was going to have a heart attack. Evolution has honed our social intelligence, allowing us read people accurately based on fleeting first impressions — which is why blink speed dating dating and chatroulette might actually be a good idea. I would describe Blink as promoting self-awareness more than self-help. Remembering students about their genders or ethnicity, for example, brings in their mind the associated stereotypes and they score better or worse depending on that stereotype. Which is why it often makes sense to seek advice from category and industry experts to inform task at hand. About first two seconds looking--the decisive glance knows options. Journal weekly news commentaries rocks minerals mineral collecting SuperSummary, offers high-quality study guides feature detailed chapter analysis major reader writes at 76, list below help site fits your lifestyle, live stream featuring original CBS News reporting point. But how can marketers harness the power of thin-slicing to cut through data smog and make smarter decisions? View more Suffering from marketing information overload? For experienced marketers with a proven track-record, blink speed dating, this may indeed be the smart option. But where does digital social assistant end con artist begin. Notify me of new posts by email. Untrained intuition leads to bad decisions based on prejudice, bias, and stereotypes. Blink draws on cognitive psychology to explain how our powers of thin-slicing intuition have nothing to do with the supernatural, and everything to do with our naturally evolved adaptive unconsciousness. Take control of your priming.
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