They can IM, they can select and gather prospective matches and do a compatibility test Then several months later, if you provided a great service to them the first time round, they might come back for another round of membership. Those fees collected are counted as reorders. That's the initial order. Consequently, the person who just walked into your shop is not impressed. Great site, nice graphics, cool name, but wtf. People who have been married for three years, people who have moved onto other dating sites Well, it's a nice shop, but what's on your shelves. All your profiles are dud and noone ever responds. Some services will pay you on renewals, but not reorders, or may pay you a lower cut of reorders, or not be very effective at tracking orders. Think of a dating service as a shop.
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