What if they fall in love? They now admit that they had definitely been attracted to one another and that their pals had been worried about what might happen to their friendship. They separately answer a daily questionnaire for posting on Forty Days of Dating, the blog site they developed in just two days. But in the end, the therapy became the anchor for the whole project. But, does it actually tell us anything about relationships? One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that our stories and issues were not unlike a lot of people's issues. They both treated the whole thing fairly analytically at first, like a science experiment with cocktails and cutesy little notes they write to each other before their dates. One of them even asked Tim to end the project. That said, the ending is so well timed and poetic — they part ways at Tim and I are currently undergoing a new robust personal project which will be out this summer. Couple of friends date for 40 days in experiment to find The One. And did I mention all the therapy speak? They say it could be considered successful if they came out of it as more aware individuals, regardless if they feel in love or not. The success of our project was in part due to the format and easy access and we wanted to translate that into book form. The experiment has been over for a few months but the two have kept quiet about what's next for them. As part of the agreement they'd see each other every day and even take a weekend break together.
See each other every day for 40 days, go on dates thrice a week, see a therapist once a week, go on one weekend trip together, exclusivity. Jessica was easily swayed by her friends, who were not very supportive of the project because they thought it wasn't healthy given her recurring headaches and insomnia. That has made the entire process of this project a huge roller coaster. More on that in a moment. The success has garnered a movie deal and a beautifully executed book. The two met through the design community and have been friends for over 4 years, but the relationship has always been platonic. A new post went up every day last week, with date 40 going up on Friday to much fanfare. After everything, the number one question we received from fans was: Connecting to people on an emotional level. We collaborated with over 80 designers and illustrators who created typographic pieces for the book for the chapter openings. Despite having to essentially sacrifice their personal lives, Tim says the project has been incredibly rewarding because it went beyond design. Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, asked for lettering contributions, etc. Each day the pair would assess their progress with questionnaires and videos What materials did you use throughout? As designers, our first instinct was to create an elaborate oversized beautiful coffee table book with fancy printing techniques, tip ins, gilded edges, all the bells and whistles. The book includes original illustrations from around the world What was the most challenging part of the project? But, does it actually tell us anything about relationships? They were both nervous about the project the night before Forty Days started. We're happy that people are connecting so much to it," Tim said. How did the book come about? Their answers to the questionnaire are posted side-by-side. Jessica is not sure yet if it's a good thing that people who have randomly stumbled upon the project now associate them with it more than the creative work that they've done in the past. How would you describe the tone of the project? We were like, 'What's wrong with us? He gets a bit turned on because surprise, surprise, he likes crazy ladies, and spends a lot of time trying to not crack on to her. Couple of friends date for 40 days in experiment to find The One. Walsh talked to us about the ideas, the designs and the aftermath of one of the most talked about projects in recent years. Take, for example, this sample final thought from Walsh on Day
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